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Apple announced the launch of a new sustainable forest management project, investing in the restoration […]]
Apple Launches Project to Restore Forests, Generate Carbon Credits – ESG Today
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Apple Launches Project to Restore Forests, Generate Carbon Credits
Mark Segal
September 29, 2025
Apple announced the launch of a new sustainable forest management project, investing in the restoration and protection of thousands of acres of coastal redwood forest in California.
Under the project, Apple has invested in the long-term restoration and sustainable management of the Gualala River Forest in Mendocino County, California, part of a large stretch of coastal redwood forestland housing hundreds of wildlife species and economically supporting communities across California’s northern coast.
The new initiative is being launched in partnership with U.S.-based nonprofit The Conservation fund, which buys at-risk forests and other landscapes to safeguard them from degradation. Under the partnership, The Conservation Fund will continue sustainably managing the forest, and Apple will receive the carbon credits generated by the forest’s growth over time.
The new forest project forms part of Apple’s Restore Fund initiative. Launched in 2021 by Apple and partners Conservation International and Goldman Sachs, the Restore Fund was established to encourage investment to protect and restore ecosystems and scale natural carbon removal solutions. The initiative was expanded in 2023 with the launch of a $200 million fund managed by Climate Asset Management aimed at supporting carbon removal projects, and again in 2025 with additional direct investments from Apple in nature-based projects in the U.S. and Latin America, while Apple suppliers TSMC and Murata have also invested in the fund. To date, Apple has invested in two dozen conservation and regenerative agriculture projects across six continents through the Restore Fund.
According to Apple, the investments form part of the company’s goal to be carbon neutral across its footprint by 2030, including a target to reduce its global emissions by 75%, on a 2015 basis, and to use credits from high-quality carbon removal projects – with priority given to nature-based solutions – to balance the remaining emissions. Apple said that it has already surpassed a 60% emissions reduction on the way to its 2030 goal, and that the company and its suppliers are aiming to remove 9.6 million metric tons of carbon from the atmosphere annually through carbon removal projects by 2030.
Lisa Jackson, Apple’s Vice President of Environment, Policy, and Social Initiatives, said:
“Forests are one of the most powerful technologies we have for removing carbon from the atmosphere. Our global investments in nature are leveraging that technology while supporting communities, stimulating local economies, and enhancing biodiversity in ecosystems around the world.”
Mark founded ESG Today following a 20 year career in investment management and research. Prior to founding ESG Today, Mark worked at Delaney Capital Management (DCM) in Toronto, Canada, most recently as the firm’s head of U.S. equities. While at DCM, Mark was part of the firm’s ESG team, responsible for evaluating and tracking the sustainability factors impacting portfolio companies, and assessing the suitability of companies for portfolio inclusion. Mark also spent several years in the sell-side research industry, covering the technology and services sectors. Mark holds an MBA from Columbia University in New York, a BBA from the Schulich School of Business at York University in Toronto, and is a CFA charterholder.
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